Last week, General Motors announced its plan to turn Cadillac into its own brand of electric cars, although this is a surprise, but according to the company's executives, it may be the last hope for the luxury American brand.
GM's new president, Mark Rios, said during his interview with Reuters that there are not many options to redirect Cadillac to a new market, as this is the last option.
This comes after Johan de Nishin, president of Cadillac, who was appointed in 2014, tried to convert the luxury label through a $ 12 billion development development plan with changing model names and moving the company's headquarters to New York, but responding to demand for SUVs was slow, Lower sales and the removal of Johan from his post last year, for the company's return to Detroit headed by Steve Carlyle.
Cadillac will now lead the electric car revolution from General Motors, as the first model on the new electric platform will carry the luxury brand logo, which will be introduced in 2021, with Cadillac becoming fully electric over several years while China will focus on increasing future growth .
Cadillac has recently unveiled a brand-new luxury brand that appears to be made of light white and black, in a very simplified way compared to the previous logo, apparently inspired by electric power in the circuit board.
Although the new logo will be dedicated only to the new test model, it is likely to become official later when the company switches to electric motors in full.
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